BOOKS

The following books are in the 6 Stages of Culture series and are authored by Ricardo González, who is an internationally recognized expert on culture and cultural communications. 

The 6 Stages of Cultural Mastery

The 6 Stages of Cultural Mastery is timeless and transcendent. The principles taught are critical in today’s world of cultural confusion and conflict. Leaders who learn to master culture and how to work effectively with people different from themselves both broaden their influence and protect themselves from unnecessary criticism and conflict. Author: Ricardo González


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The 6 Stages of Cultural Selling

COMING IN OCTOBER OF 2020. 

The 6 Stages of Cultural Selling teaches sales leaders and sales representatives the specific process of selling within diverse communities in a sustainable and socially responsible manner. It is a deep and fascinating dive into selling to people of multiple cultures. Author: Ricardo González