BOOKS

The following books are in the 6 Stages of Culture series and are authored by Ricardo González, who is an internationally recognized expert on culture and cultural communications. 

The 6 Stages of Cultural Mastery

Yolanda Treviño, Ph.D.
Ass’t. Vice President for Diversity, Equity, and Multicultural Affairs at Indiana University.

The 6 Stages of Cultural Mastery is timeless and transcendent. The principles taught are critical in today’s world of cultural complexity and conflict. Leaders who learn to master culture and how to work effectively with people different from themselves both expand their influence and protect themselves from committing unnecessary cultural mistakes that could derail their careers.

Author: Ricardo González

The 6 Stages of Cultural Selling

COMING IN OCTOBER OF 2020. 

The 6 Stages of Cultural Selling teaches sales leaders and sales representatives the specific process of selling to people of diverse communities in a sustainable and socially responsible manner. It is a deep and fascinating dive into selling to people of multiple cultures. Increase your sales with The 6 Stages of Cultural Selling!

Author: Ricardo González