A cultural master is a leader who can seamlessly and successfully connect, create and collaborate with people of diverse ethnicities and backgrounds. You should become one for three reasons; first you will enjoy higher levels of influence and success, second, to protect yourself from doing or saying things that needlessly offend or drive people away from you, thus endangering your reputation and career in today's cultural complex world, and third, to learn how to properly handle situations when you are on the receiving end of words or actions that are offensive or disturbing to you.
HOW IS CULTURAL MASTERY TRAINING UNIQUE FROM OTHER DIVERSITY AND INCLUSION TRAINING PROGRAMS? Cultural diversity requires that everyone gets in the game. Cultural inclusion requires that everyone plays in the game. Cultural mastery ensures that everyone wins in the game. If diverse relationships are not properly managed and nurtured we will never achieve our full potential together. Diversity and inclusion is primarily a strategy designed to bring in and retain a diverse workforce. Cultural Mastery is a defined skill set that teaches leaders how to consistently connect, create and collaborate with people of other cultures. It is a multi-tiered and personalized learning experience that transforms how leaders view and work with people of diverse cultures. According to many who have experienced it, there is just nothing else like it. WHO SHOULD TAKE CULTURAL MASTERY TRAINING? Leaders and professionals who want to enjoy high levels of success with diverse groups of people. Our graduates are prepared to connect, create and collaborate with people of diverse backgrounds. Our training is also for people who want to protect themselves against unnecessarily derailing their careers or organizations by saying or doing things that can unnecessarily offend or marginalize others. WHAT ARE THE EXPECTED OUTCOMES OF THE TRAINING? Each leader's personal cultural history is different so the training will impact different people in different ways. At the end of the course experience, the participant should expect to have a clear understanding of what culture is, how it impacts us, how to manage and confront biases and stereotypes, how to effectively engage with people of diverse cultures, how to empower these relationships, and ultimately, how to develop endearing and enduring relationships that produce positive outcomes for all parties. In addition, the participant should develop a deep understanding of, and true endearment for, the specific cultural group he/she chose as their concentration before entering the course. IS YOUR TRAINING CUSTOMIZED TO MEET SPECIFIC PERSONAL OR CORPORATE NEEDS? Absolutely. Our training is uniquely multi-tiered. Tier one is to choose one of our profession specific courses. In addition, with larger organizations, we can co-brand a course specifically for your application and associates. Tier two is to pick a specific cultural concentration as you go through the course. Tier three is to be paired directly with another participant in the program to experience the 6 Stages of Cultural Mastery in a highly personalized manner. WHAT IS THE DIFFERENCE BETWEEN TRADITIONAL UNCONSCIOUS BIAS TRAINING AND CULTURAL MASTERY? If our unconscious bias becomes conscious we still are left with our bias. Moving from unconscious bias to conscious bias does not eliminate bias, it simply makes us aware of it. Bias is only one element of working with culture in an effective manner. The Cultural Mastery course is a holistic approach to mastering our ability to work with diverse cultures. Our goal regarding bias is to move from us from negative bias to positive bias, not from unconscious to conscious bias. This happens in Stage Three of the Cultural Mastery course. CAN YOU TELL ME ABOUT THE 6 STAGES OF CULTURAL MASTERY BOOK THAT IS USED AS THE CORE OF THIS PROGRAM? The book was the outgrowth of the personal experiences and consulting of our founder and CEO, Ricardo González. On a personal level, he is from a bilingual, bicultural family that experienced high levels of cultural dysfunction. Out of that experience, he developed a deep desire to help people to learn to successfully engage with people of diverse cultures. In the corporate world, he noticed that although many leaders would get and understand certain strategic approaches to working and doing business with different cultures, they would still not authentically connect, create and collaborate with these groups. Ricardo observed that before a leader could effectively lead external change, he or she needed to be transformed internally first. This was the initial impetus to developing the material, testing it, writing the book, and now offering the Cultural Mastery experience. WHO OWNS AND MANAGES CULTURALMASTERY.COM? CulturalMastery.com is a subsidiary of its parent company Bilingual America. Bilingual America has been in business as a language and cultural training Institute for over 25 years and has enjoyed a Fortune 500 client base. You can trust that you will be serviced personally and professionally as our track record is well established.
WHO SHOULD TAKE THE CULTURAL MASTERY COURSE? Leaders and professionals who want to enjoy high levels of success with diverse groups of people. Our graduates are prepared to connect, create and collaborate with people of diverse backgrounds. Our training is also for people who want to protect themselves against potentially derailing their careers or harming the organizational brand by saying or doing things that can unnecessarily offend or marginalize others. WHAT SPECIFIC CULTURAL MASTERY COURSES ARE OFFERED? We presently offer specialized Cultural Mastery courses for the following groups of people; business leaders, diversity & inclusion leaders, educators, entrepreneurs, human resource professionals, law enforcement officers, marketing professionals, medical professionals, ministry leaders, nonprofit leaders, public servants, public speakers, sales leaders, sales professionals, and sport executives. DO YOU OFFER CONCENTRATIONS IN ANY PARTICULAR CULTURES OR SUBCULTURES? Yes, in addition to learning the main cultural skills taught in the course, each participant chooses a specific cultural group or dynamic to learn as they go through the course. These concentrations presently include the following options: African Americans, Asians, C-Level Executives, Canadians, Economically Distressed, Global Race Relations, Hispanics/Latinos, Indians (from India), LGBTQ+, Millennials, Muslims, Native Americans, Organizational Culture, Political Left, Political Right, Rural Americans, Urban Americans. WHAT ARE THE WAYS IN WHICH THE CULTURAL MASTERY COURSE CAN BE TAKEN? There are four ways to take the course. 1. Online+: This is available for individuals who either want to go through the course experience on their own and on their own time. This includes live bi-weekly group coaching calls with the course teacher Ricardo González, access to their chosen Cultural Mastery course, one cultural concentration, communication on our LinkedIN® Cultural Mastery group, certification, and continuing access to coaching and communications after they finish the course. 2. Cohort: This includes all the elements of the Online+ experience plus six participants meet together one-hour weekly for eight weeks in a live learning cohort either in person or via Zoom® video conference. All cohorts are facilitated by a certified Cultural Mastery trainer. 3. Event: We offer onsite cultural mastery event experiences in a one-day format. People who attend a live event will also receive access to the Online+ experience on the backside and can also receive certification if they take the certification exam within one month of the live event. Live events are conducted only by Cultural Mastery Master Trainers. 4. One-on-One: This option is primarily for high-level executives who need a completely safe zone in which to process through the Cultural Mastery experience. Some people in very high positions simply cannot risk sharing their deepest thoughts and emotions regarding different cultures with others. WHAT IS THE TIME COMMITMENT REQUIRED TO TAKE THIS COURSE This is an eight-module course. If taken over eight weeks, the weekly time commitment for the Online+ experience is typically two hours weekly. If, in a learning cohort, add an additional hour.
DO YOU OFFER ONSITE TRAINING OR ONLY VIRTUALLY We offer both. Our virtual coaching services are offered live via Zoom video conferencing along with our online course processes. For many individuals and groups, they find this to be a better approach as it allows for a personal, yet consistent approach over time allowing for full assimilation of the process. In addition, a group can be formed with participants in various locations as all can access both the course and video learning cohort groups online. Live, on-site coaching sessions are offered for groups as a one-day event experience. DO YOU OFFER TRAIN THE TRAINER PROGRAMS FOR CORPORATE TRAINERS? Yes, we offer a trainer certification program for corporate trainers. We then charge a per-seat license for participants in the program. CAN YOU CUSTOMIZE THE COURSE FOR OUR ORGANIZATION? CAN THE TRAINING BE CO-BRANDED WITH OUR ORGANIZATION? Yes and yes. We can customize a Cultural Mastery experience specifically to meet your organizational needs. In addition, if we have a solid plan and partnership in place, we can co-brand the course so that your associates always feel like it is company sponsored training. HOW DO YOU MAINTAIN A "SAFE ZONE" ENVIRONMENT IN YOUR LEARNING COHORTS? First, every participant in the Cultural Mastery training signs a privacy agreement that nothing shared in the group will ever be shared publicly beyond the group. In addition, no cohort sessions are ever recorded. At the beginning of each cohort, specific instructions are given to the group as to the management of sensitive, or delicate, conversations regarding culture and cultural groups. Last, but not least, all of our trainers are highly skilled at managing delicate conversations and situations among the members of a learning cohort. All video conference coaching calls are also password protected so that only participants can enter the call. WE HAVE A HIGH-LEVEL EXECUTIVE WHO NEEDS CULTURAL MASTERY TRAINING BUT DUE TO HIGH LEVELS OF SENSITIVITY, THIS PERSON CANNOT BE IN A LEARNING COHORT. DO YOU OFFER INDIVIDUALIZED PROGRAMS? We understand that high-level executives run a special risk when they open up about personal opinions or biases they may hold at deep levels. We offer very specialized training for these individuals with our Master Coaches only. These are coaches who have significant experience working with high-level executives. Of course, our trainer signs a non-disclosure, privacy agreement that nothing discussed or shared with this executive will ever go beyond the privacy of that meeting. As in all of our coaching calls, all video conference calls are password protected to ensure the privacy of the conversation. CAN YOU CUSTOMIZE THIS TRAINING TO MEET OUR ORGANIZATIONAL GOALS OR TO FIT WITHIN AN EXISTING CULTURAL INITIATIVE? Yes and yes. We will work with your organization to understand the dynamics of your present cultural relationships so we can blend with them and improve upon them. DO YOU OFFER CERTIFICATION FOR THIS COURSE? Yes. All participants will be asked to complete assignments, take quizzes and pass a final exam. Upon successful completion of the course each participant will be awarded a Certificate of Completion similar to this one. WHAT TYPE OF REPORTING CAN MANAGEMENT EXPECT TO RECEIVE ON PARTICIPANTS WHO ARE SPONSORED BY THE ORGANIZATION? First, we report on top-level data such as attendance at learning cohort meetings, pass/fail, and cohort participation. We also do an objective entry survey at the start of the course to capture very specific data, growth opportunities, and objectives. At the end of the course, we require an exit survey to measure results. In addition, we offer data capture tracking programs for organizations who want us to measure results for 6 months to one year after the course is completed.
IS YOUR ONLINE COURSE RESPONSIVE? Yes. You can easily take the entire online portion of the course on your mobile device, whether your smart phone or tablet. IS YOUR SITE SECURE? Yes. The entire CulturalMastery.com site is run with secure encryption. You will notice the https:// in the address bar. The "s" is for "secure". This means that all forms, login information, purchase information, etc. are encrypted and data is protected. HOW DO YOU LEVERAGE TECHNOLOGY ON CULTURALMASTERY.COM? CulturalMastery.com is completely integrated with our company database system so we can properly monitor the progress of our students and encourage them through the process. We use advanced Learning Management Software (LMS) to distribute our training processes and also provide online quizzes, testing, and certification. CAN I DOWNLOAD MATERIALS FOR PRINT AND OFF-LINE USE? You can download and print your lesson worksheets and create a folder with them. We do use many videos, audios, pictures, etc. in the course and those are housed in the online portion of the course. IF I GO THROUGH THIS COURSE WITH OTHER ASSOCIATES IN OUR COMPANY, CAN WE DO COACHING CALLS TOGETHER USING THE SAME VIDEO CONFERENCE ROOM? Yes, if your group prefers to sit together in the same room that's fine with us. Remember, however, that if one week a group member is out of the office, they will need to come on the video conference learning cohort through either a mobile device or computer. I'M NOT A TECHIE PERSON. IS THE ONLINE COURSE HARD TO NAVIGATE? Not at all. We show you everything to do and if you need additional help it's as simple as making a phone call or sending in a support ticket. I AM A TECHIE PERSON AND SINCE YOU DISTRIBUTE YOUR COURSE ONLINE, I WANT TO MAKE SURE YOUR SYSTEMS ARE INDUSTRY STANDARD. CAN YOU SHARE YOUR BACKEND? Happy to do so. Our database and CRM provider is Infusionsoft. We use WordPress as our main platform and connect WordPress to Infusionsoft through Memberium membership site software. Our LMS is LearnDash and it is fully integrated to Infusionsoft as well. We also leverage Buddy Press and BB Press as well as BadgeOS. As for our secret sauces, well, we're going to hold those a bit closer to the vest.