TOP 10 FAQs

Leaders who go through CulturalMastery™ increase their influence with people of diverse cultures and also learn to protect themselves from committing cultural mistakes that could derail their careers.

Creating a healthy cultural mindset and skill set allows leaders to make decisions that are culturally relevant to their associates, clients, and partners.

Leaders who complete the CulturalMastery™ training are able to connect, create, and collaborate with people of diverse cultures. This drives much higher levels of performance, productivity, and profitability.

Cultural mindset is how we view one another. At a much deeper level it addresses things like bias, stereotypes, judgement, our view of equity, and more. Leaders with a healthy cultural mindset are equipped to make decisions for multiple cultural groups that successfully achieve the common good.

Cultural skill set is how we treat one another. A leader with a healthy and developed cultural skill set is able to successfully and consistently connect, create, and collaborate with people of diverse backgrounds. In Cultural Mastery, leaders learn to properly educate themselves about others, how to engage in meaningful ways, how to develop true empathy for one another, how to create vision together, how to empower people of other cultures, and how to collaborate together at the highest levels.

CulturalMastery™ is designed to transform both a person’s cultural mindset and skill set.

CulturalMastery™ is much more holistic and transformational than bias training. The reality is that bias cannot be eliminated. If we become conscious of our unconscious biases we are still left with bias; some unconscious that go uncovered, and others that we are now aware of. This, however, does not fundamentally change our cultural mindset or skill set.

Rather than address unconscious bias (something of which we are unaware) we should seek to transform negative bias into positive bias. CulturalMastery™ does this through a very intelligent, intuitive, and interactive process.

Negative bias is a symptom of the dysfunction of our cultural relationships. It is not the root issue. The same is true with other issues such as racism, prejudice, stereotypes, etc. They are symptoms of a deeper malady. The root issue is that people who are culturally unhealthy and unskilled will naturally (unconsciously) create dysfunctional cultural relationships. When people become culturally healthy and skilled they will heal the symptoms of bias, racism, prejudice, etc. 

To address things like bias or racism in a one-day seminar, rather than seeking full cultural transformation of the individuals within our organizations is like putting a band-aid on a wound that requires surgery. CulturalMastery™ is the surgery that cures cultural cancer!

You can request a free trial lesson here. This is the first lesson in the CulturalMastery™ course entitled What is Culture? This is the best way to experience the course for yourself at no charge.

 We offer three primary ways to experience the CulturalMastery™ course. The first, and most economical, is our Online Plus option. The second, and best way for busy executives who need full privacy, is our Private Coaching option, and the third, is in a Group Cohort of 6 people. You can view these options in more detail here.

There are 10 CulturalMastery™ courses at the present time. These courses all contain the same core content and processes while being culturally relevant and meaningful to the specific group of people for whom they are developed. Courses available are: Business Leaders, D&I Leaders, Educators, HR Professionals, Law Enforcement, Ministry Leaders, Non-profit Leaders, Public Servants, Sales Professionals, Sport Professionals

Every student who goes through the CulturalMastery™ experience is also required to choose a cultural concentration in a specific people group. This material runs in parallel to the main CulturalMastery™ training course. Presently, we offer the following Cultural Concentrations; African-Americans, Asians, C-Level Executives, Canadians, Economically Distressed, Global Race Relations, Hispanics / Latinos, Indians (from India), LGBTQ+, Millennials, Muslims, Political Left, Political Right, Rural Americans, Urban Americans. We encourage students to choose a cultural group with which they need to interface frequently, or with which they struggle to connect. 

Absolutely! Most organizations will start off by having a few selected leaders go through the training either online or in private coaching. They do this for two reasons; first, these leaders need to develop their own cultural mindset and skill set, and second, they are asked to vet the course and provide their feedback on it to corporate leaders. Once a decision is made to distribute the course throughout the organization, we will work with you to find the best approach for implementation that aligns with your strategic goals.

In addition, we train and certify organizational trainers to train CulturalMastery™ within their organization. We work with organizations to determine their best approach with their associates. If you would like to discuss a potential train the trainer program with us, contact us here.

Yes, all of our course options qualify for certification. To receive the CCM (Certification in CulturalMastery™) a student must successfully complete the course, as well as complete a certification exam that typically takes from 1 to 1.5 hours to complete. We also provide our graduates with their own certification page so that anyone who wants to review can see an authorized and licensed certification. You can see an example of this type of page here. Certification is offered through our parent company Bilingual America.

The CulturalMastery™ courses were created from the principles taught in the book, The 6 Stages of Cultural Mastery by Ricardo González. After receiving so much positive feedback from the principles and contents of the book, we wanted to create an experience that would be truly transformative for leaders who want to achieve the highest levels of success with people of diverse cultures. It’s a deep and honest journey into our souls but one all of us should take. We encourage you to check out our different course options here.