I travel the globe regularly, working with dozens of diverse cultures. I promise you, if you follow the 6 Stages, and remain open to the idea that to master culture, you must first master yourself—you can make magic happen with others.

The 6 Stages are stimulating, thought-provoking, filled with gems of advice and concrete strategies. As a leader, I feel I can navigate a better course of cultural understanding and engagement, hopefully leading to the stages of excitement and endearment.

Every leader serious about creating follower-ship and engaging talent of diverse cultures should go through The Six Stages of Cultural Mastery. Ricardo lays out very specific and actionable steps that will transform you, and through you, those you lead.

To work through the complex landscape of cultural diversity, one needs the right tools of engagement. The Six Stages of Cultural Mastery is a tool I highly recommend for your toolbox. Ricardo lays out a clear path to being a highly successful leader in today‘s culturally demanding organizations.

The Six Stages of Cultural Mastery will equip you to more effectively lead, sell to, and enjoy deep and long-lasting relationships with people of diverse backgrounds. Ricardo does a masterful job of laying out the specific stages leaders must follow in order to develop into cultural masters. ¡Bravo!

The Six Stages of Cultural Mastery takes leaders through a very refined process to move us to true levels of Endearment in Stage Six. This process should be digested and applied by all organizational and community leaders as the insights are transformational.

Now more than ever, mastering the ability to work with diverse cultures is a critical skill for sport executives. We can’t talk ourselves into skill – it must be practiced. Cultural Mastery is the training I recommend.

I haven’t been this excited about a training process for over 30 years. What you have done with Cultural Mastery is nothing short of amazing.


Ricardo González

Watch Interview with Leadercast.

Ricardo González
Founder and CEO, Bilingual America.

Ricardo founded our parent company, Bilingual America in 1992 and is the author of The 6 Stages of Cultural Mastery and The 12 Hidden Truths to Learning Spanish. He is also the course developer of the CulturalMastery™ course on this site, SpanishPower™, InglésPoderoso™, SuccesswithHispanics™, and LíderesExitosos™. He is an internationally respected expert in the fields of cultural mastery and transformation, Hispanic culture, and foreign language acquisition.

Ricardo speaks internationally on cultural mastery, cultural transformation, multi-cultural leadership, organizational culture and Latino / non-Latino business relations. He is a founding member of The Speakers Guild of America, a professional member of the National Speakers Association and a platform speaker for Leadercast.

He is, or has been, a consultant to The Coca-Cola Company, Hanes Brands, Georgia Pacific, MetLife, The Atlanta Braves, National Roofing Contractors Association, National Kitchen and Bath Association, Home Advisor, Cricket Wireless, Owens Corning, Certainteed, Smithfield Foods, Kimberly-Clark, Allied Building Products, SRS Distribution and many others. Ricardo also serves on the board of the Home Industry Leadership Board sponsored by HomeAdvisor as well is a member of the Corporate Advisory Board for the Hispanic Corporate Council of Atlanta. He has undergraduate degrees in theology and communications. He also has Masters Level training in counseling.

He comes from a bilingual, bicultural family. His father was one of 27 children from Puerto Rico and his mother was an orphan from the hills of Kentucky. He jokingly calls himself a Puerto Rican Hillbilly. Out of his life story comes his desire to help individuals and organizations develop healthy cross-cultural relationships that maximize and leverage relationships for the common good.

Ricardo is married to Maribel and has three children: Gabriel, Andrea and Marí Andrea.